Bertolli Nights In – Dinner & your Movie

BertolliNightsIn.com has finally launched.

This campaign has been the bane of my existence for a couple of months now. It features Rocco Dispirito (from Top Chef, and recently Biggest Loser fame) as the spokes person, and encourages users to submit videos about their perfect romantic night in (with Bertolli Frozen Dinners). The payoff being that you can win a trip to Manhattan (for me they would just end up buying me a metro card, but people in iowa would think its cool), be treated like a celebrity for a couple of days, have their story turned into a short film, and have it premiere on the big screen (somewhere).

I was the art director on this project, creating the overall look and design of the website and accompanying banner ads (which are conveniently located in my “advertising” section). The other list of credits include: Mark Emerson (creative director/ writer), Robin Gelfenbien (writer), and Danny Wang, and Stephen Cors (back end development).